Media ownership

Question 1

What are some examples of old media ?

Answer 1

-radio
-TV
-Films

Question 2

What are some examples of new media ?

Answer 2

-Websites
-Emails
-Podcasts

Question 3

What are some examples of how the media influences us ?

Answer 3

-Influenced by celebrities to buy products
-Fashion
-Attention span
-It can influence the beliefs we hold

Question 4

What is community based media ?

Answer 4

Local radios and parish newspaper

Question 5

What is public/state owned media ?

Answer 5

Funded by TV license fees, e.g. BBC

Question 6

What is meant by privately owned media ?

Answer 6

Funded by subscription fees, e.g. Netflix, Sky and ITV

Question 7

What are the current trends in media ownership ?

Answer 7

Media is becoming more privatized, local radios are declining and private and publicly owned companies are increasing

Question 8

What is meant by media concentration ?

Answer 8

The number of different companies that own the main media

Question 9

What is conglomeration ?

Answer 9

The difference in media ownership and control, this includes companies being owned by TNCs

Question 10

What is meant by horizontal integration ?

Answer 10

This is where companies grow by expanding into different areas of the media e.g. Disney makes films and also has a range of products that are sold and the parks

Question 11

What is meant by vertical integration ?

Answer 11

Where companies focus on owning all the industries that are needed to produce and distribute their media. E.g. making films, owning cinemas and owning a distribution company

Question 12

What is meant by synergy ?

Answer 12

Where a company uses their first product and makes it integrated into a range of different products such as games, toys and soundtracks can all stem from one film

Question 13

What is meant by lateral expansion ?

Answer 13

Where companies do not stay in one sector this can be found in areas such as virgin media who expanded into travel and experiences

Question 14

What is meant by technological convergence ?

Answer 14

This involves putting several technologies into one product

Question 15

What are the main characteristics of public broadcasting ?

Answer 15

-Free to air
-no adverts
-they have a public service aim (entertain, educate and inform)

Question 16

What are the main characteristics of independent broadcasting ?

Answer 16

-Aim to make a profit
-owned by one major owner or shareholders
-Accused of dumbing down the media

Question 17

What is meant by plurality ?

Answer 17

The BBC can show a wide range of shows for niche audiences such as the shipping broadcast

Question 18

What is meant by public broadcasting being universal ?

Answer 18

It is free to all however other companies have a problem with this such as the ITV who argue that the license fee is unfair

Question 19

What is meant by public broadcasting having to have decency ?

Answer 19

It is expected to show high quality programes however it has been recently criticized for not doing this

Question 20

What is meant by public broadcasting being both local and national ?

Answer 20

The BBC has to show both local and public broadcasting this however makes it hard for other companies such as ITV who have to show some local news hard to make profit

Question 21

What does it mean by public broadcasting having to be impartial ?

Answer 21

The public expect the BBC to be unbiased some argue that the license fee makes the BBC biased toward the conservatives and government as they have to argue to keep the license fee often

Question 22

Why might public broadcasting be controversial ?

Answer 22

They are less able to show challenging programes due to strict guidelines however they have started to show more controversial programes shown more recently

Question 23

What is OFCOM ?

Answer 23

The office of communication, it protects the public from media that could be considered as offensive

Question 24

How does the law control what media can be broadcast ?

Answer 24

There are many laws in place that limit the content that can be shown such as the watershed which meant that a lot of media cannot be shown before 9 o’clock at night to try and prevent younger viewers from watching potentially harmful content