media + golden triangle

Question 1

Media Coverage

Answer 1

• 20th Century: Limited sport shown on television
• 1960s: 1966 World Cup and the Olympics attracted mass audiences
• Television companies began to use sport commercially and through sponsorship
• diff types of media - tv, films, adverts, radio etc

Question 2

+ves of media coverage on sport

Answer 2

• Media increases commercialism/golden triangle, meaning more money is available to
  sport
• Increases participation
• Sport from around the world can now be viewed anywhere at any time
• Increase in standards of play because it’s allowed professionalism in sport
• Players able to earn high salaries
• Increased spectatorism through watching at home
• Creation of role models
• Increased profile of minority sports
• Increased technology, meaning fairer results
• Created new rules/versions of sports = exciting to watch
• Educate/ inform about sport

Question 3

-ves of media coverage on sport

Answer 3

• Media demands control of sports/performers
• Can cause deviant behaviour e.g. drug taking
• More people spectating rather than
  participating
• Loss of privacy for sports stars
• Media highlights issues during and outside the game which reflect badly on the sport
• Biased towards male/able-bodied sport
• Negative role modelling that young athletes may copy
• New rules and versions go against tradition
• Altered timings can impact performance of elite athletes
• Increased officiating technology has slowed the game (E.g. TMO)
• Negative sponsors i.e. alcohol

Question 4

1990s – introduction of satellite television

Answer 4

• Sky securing rights to televise football
• Players saw huge growth in wages and sponsorship E.g. David Beckham
• Increased number of people watching sport
• Rugby League – Super League formed and matches moved from winter to
  summer as less team sport on television.

Question 5

golden triangle

Answer 5

• Interdependence and influences of the 3 factors of:
  sport, sponsorship and the media.
• One aspect influences the other two and vice versa

Question 6

Sport and Media

Answer 6

• High level sport is a media commodity.
• Sport available 24/7
• Media control over some sports
• Celebrities and role models created
• Low profile sports receive little
  attention so minimal sponsorship
• Relationship can increase match fixing
  and other examples of deviance.

Question 7

Media and Sponsorship

Answer 7

Increased media coverage leads to increased sponsorship

Question 8

Sport and Sponsorship

Answer 8

• Increases popularity and stability of sport
• Relatively inexpensive form of advertising
• Money from sponsorship can improve
  spectator provision
• Powerful sports have some control over their sponsors e.g. Premier League