MEDIA CONVERGENCE & BIG DATA Flashcards
What does media convergence refer to?
The way that a whole range of different kinds of information can be combined and delivered in one format.
What are some examples of media convergence?
Videos, text and images, which can all be stored and accessed on one website.
What can media convergence also refer to in terms of social media?
How social medias can communicate with each other to share contacts.
How has globalisation made western ideas become more dominant?
As globalisation has happened quicker in the western countries.
Boyle.
Digitalisation now allows media convergence as these once separate forms of media can be accessed from one device.
What are the five key types of big data?
- Volume.
- Velocity.
- Variability.
- Complexity.
- Variety.
What is the idea of volume of big data?
Unstructured data streaming from social media also forms another source of data and increasing amounts of life being connected.
What is the idea of velocity in big data?
Data is streaming at unprecedented speed and must be dealt with promptly.
What is the idea of variability in big data?
Data flows can be inconsistent.
What is the idea of complexity in big data?
Today’s data comes from multiple sources.
What is the idea of variety in big data?
Data today comes in all types of formats.
What is a strength and a weakness of volume?
S: Patterns and trends.
W: Relevance.
What is a strength and a weakness of velocity?
S: Access.
W: Expectation.
What is a strength and a weakness of variety?
S: Choice.
W: Overwhelming.
What is a strength and a weakness of variability?
S: Analysis.
W: Inconsistency.
What is a strength and a weakness of complexity?
S: Validity.
W: Complex.
What is Big Data?
Extremely large data sets that may be analysed digitally and non-digitally to reveal patterns and trends.
Miller - social media.
The first mass usage of social media was probably Cyworld, launched in South Korea in 1999.
How many Facebook users were there in 2014?
31 million in the UK.
What are the statistics for Snapchat?
In 2013, its average age users were between 13-20 and 70% are female.
