Media Campaigns - Keating Flashcards

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0
Q

Name the method used

A

Self report

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1
Q

What was the aim of the Keatings study?

A

To assess the extent to which a mass media campaign (VISION) focussing on reproductive health and HIV/AIDS prevention resulted in increased awareness and prevention of HIV/AIDS

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2
Q

Describe the sample

A

Stratified random sample of 3278 participants aged 15-49 from 3 Nigerian States. 60% married

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3
Q

How were participants interviewed?

A

Questionnaires

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4
Q

What did questions include information about?

A

Family planning, sexual activity and exposure to media campaigns

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5
Q

What was the first closed question participants were asked?

A

Have you ever talked with a partner about ways to prevent getting the virus that causes AIDS?

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6
Q

What was the second closed question participants were asked?

A

Can people reduce their chances of getting the AIDS virus by using a condom every time they have sex?

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7
Q

What was the third closed question participants were asked?

A

Did you use a condom during your last sexual encounter?

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8
Q

Was exposure to media campaigns high or low?

A

High

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9
Q

How many times more likely were people to have discussed HIV/AIDS with a partner and to know that condom use reduces the risk of infection?

A

1.5 times more likely to discuss with a partner, and twice as likely to know that condom use reduces the risk of infection

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10
Q

Had VISION increased awareness and communication of HIV/AIDS

A

Yes

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11
Q

What effect did increased knowledge have on condom use?

A

No effect

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12
Q

What did keating conclude about how to improve future campaigns

A

Practical advice should about how to obtain condoms should be included

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