Media And Communication Flashcards
It refers to any physical object used
to communicate media messages.
MEDIA
It refers to any physical object used
to communicate media messages.
MEDIA
The act or process of using words,
sounds, signs, or behaviors to
express or exchange information,
ideas, thoughts, feelings, etc., to
someone else.
Communication
These are diagrams that make you
understand the process at a glance.
They are like maps that guide you in
understanding how communication
works in different settings.
Communication
Model
Knowledge of specific events or
situations that have been gathered or
received by
communication,
intelligence, or news.
Information
The ability to read, analyze, evaluate
and produce communication in a
variety of media forms.
Media Literacy
Forms of electronic communication
through which people create online
communities to share information,
ideas, personal messages, etc.
Social Media
refers
to
the
process of conveying or sharing
information.
Communication
it is often described as a natural ability of an
individual to socialize with others.
Communication
In
the
21st
century
world,
communication has become “____” due to the emergence of
technology.
more
social
are defined as sources of credible
and current information created through
an editorial process determined by
journalistic values
Media
providers, such as libraries, museums,
archives
non-media
information
providers,
other
information
organizations
and
citizens who produce their own content.
Internet Information
Known as the mother of all
communication models,
the
Shannon –Weaver model (1949)
depicts communication as a
linear or one-way process
consisting
of
the
five
elements
Shannon –Weaver model (1949)
Shannon –Weaver model (1949) five elements
a source (producer
of message);
a transmitter : (encoder of message into
signals;
and a destination.
This
model
has
been
originally intended to show
how radio and telephone
technologies function.
Shannon –Weaver model (1949)
Shannon –Weaver model of communication
Information Transmitter. Reception. Destination
Source
Sender → Encoder → Channel →Decoder → Receiver
Noise
Feedback
seeks to explain how meaning
is
transferred
between
individuals, corporations, and
others, is the most commonly
taught and widely used theory of communication.
Osgood - Schramm Model Of Communication (1954)
It modified
Shannon-Weaver model by
adding field of experience,
Osgood - Schramm Model of commission (1954)
defined as “life experiences,
attitudes, values, and beliefs
that
each
communicator
brings to an interaction and
that shape how messages are
sent and received.
Osgood - Schramm Model of commission (1954)
Osgood - Schramm Model of communication (1954) model
Message
Encoder. Decoder
Interpreter. Interpreter
Decoder. Encoder
Message
This
model
focuses
on
encoding
and
decoding
which happens before the
sender sends the message
and before receiver receives
the message respectively.
Berlo’s SMCR Model of communication ( 1960 )
Bro’s model,
four components to describe
the communication process.
They are sender, message,
channel and receiver.
Berlos’s SMCR Model of communication
Encodes. Decodes
Source → Message → Channel → Receiver
Communication. Content. Hearing. Communication Skills
Skills
Attitudes. Elements. Seeing. Attitudes
Knowledge. Treatment. Touching Knowledge
Social System. Structure. Smelling. Social System
Culture. Code. Tasting. Culture
is mainly focused on speaker and speech.
ARISTOTLE MODEL OF COMMUNICATION
is a speaker centered model as the speaker has the most important role in it and is the only one active
The Aristotle’s communication model
This makes the communication process one way, from speaker to receiver.
The Aristotle’s communication model
The role of the audience is passive, influenced by the speech.
ARISTOTLE MODEL OF COMMUNICATION
It is the speaker’s role to deliver a speech to the audience
ARISTOTLE MODEL OF COMMUNICATION
Aristotle’s model of communication
Speaker →Speech → Audience →Effect
Ocassion
Message
was shared through variety of
social media accounts and is
shared by a number of people
proving how influential media in the
communication process.
True
communication
becomes
more
productive and interactive due to
media and information.
True
recognizes
the
primary
role
of
information and media in our everyday
lives.
Media
and
Information
Literacy
Roles of Media in The Society
- act as channels of information and knowledge through which citizens communicate with each other and make informed decisions,
- facilitate informed debates between diverse social actors,
- provide us with much of what we learn about the world beyond our immediate experience,
- are means by which a society learns about itself and builds sense of community a
- function as a watchdog of government in all its forms, promoting transparency in public life and public scrutiny of those with power through exposing corruption, maladministration and corporate wrong-doing.
- are essential facilitators of democratic processes and one of the guarantors of free and fair elections,
- are a vehicle for cultural expression and cultural cohesion within and between nations, and
- function as an advocate and social actor in its own right respecting pluralistic values.
