Lesson 4: Evolution Of Traditional To New Media

Question 1

Facebook

Answer 1

New media

Question 2

Magazine

Answer 2

Traditional Media

Question 3

Broadsheets

Answer 3

Traditional Media

Question 4

Radio

Answer 4

Traditional Media

Question 5

Blog

Answer 5

New Media

Question 6

Television

Answer 6

New Media

Question 7

Online Video Game

Answer 7

New Media

Question 8

Tabloid

Answer 8

Traditional Media

Question 9

Billboards

Answer 9

Traditional Media

Question 10

Streaming video

Answer 10

New Media

Question 11

Podcast

Answer 11

New Media

Question 12

Newspaper

Answer 12

Traditional Media

Question 13

Smart phone

Answer 13

New Media

Question 14

E-mail

Answer 14

New Media

Question 15

Paperback Novel

Answer 15

Traditional Media

Question 16

Four Ages of Media

Answer 16

Pre-Industrial Age (Before 1700s)
Industrial Age (1700s-1930s)
Electronic Age (1930s-1980s)
Information Age (1900s-2000s)

Question 17

People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron.

7 Examples:

Answer 17

Pre-Industrial Age (Before 1700s)

Cave paintings (35,000 BC)
Clay tablets in Mesopotamia (2400 BC)
Codex in the Mayan region (5th Century)
Printing press using wood blocks (220 AD)
Dibao in China (2nd Century)
Acta Diurna in Rome (130 BC)
Papyrus in Egypt (2500 BC)

Question 18

People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).

9 Examples:

Answer 18

Industrial Age (1700s-1930s)

Printing press for mass production (19th century)
Newspaper- The London Gazette (1640)
Motion picture photography/projection (1890)
Commercial motion pictures (1913)
Motion picture with sound (1926)
Punch cards
Telegraph
Telephone (1876)
Typewriter (1800)

Question 19

The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long-distance communication became more efficient.

7 Examples:

Answer 19

Electronic Age (1930s-1980s

Transistor Radio
Mainframe computers i.e. IBM 704 (1960)
Television (1941)
Personal computers. i.e. Hewlett Packard 9100A (1968),
Apple 1 (1976)
OHP, LCD projectors
Large electronic computers- i.e. EDSAC

Question 20

The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the information age.

Answer 20

Information Age (1900s-2000s)

Question 21

Information Age (1900s-2000s)

20 Examples

Answer 21

Web browsers: Mosaic (1993), Internet
Video: YouTube (2005)
Explorer (1995)
Augmented Reality / Virtual Reality
Blogs: Blogspot (1999)
LiveJournal (1999)
Hangouts (2013)
Wordpress (2003)
Video chat: Skype (2003), Google
Social networks: Friendster (2002)
Multiply (2003), Facebook (2004)
Smart phones
Wearable technology
Microblogs: Twitter (2006),
Cloud and Big Data
Tumblr (2007)
Search Engines: Google (1996), Yahoo (1995)
Portable computers- laptops (1980),
netbooks (2008),
tablets (1993)

Question 22

Sense receptors used are very specific (i.e. print media-sense of sight)

One directional

Media experience is limited.

Answer 22

Traditional Media

Question 23

Integrates all aspects of old media

Audiences are more involved and can send feedback simultaneously

Media experience is more interactive.

Answer 23

New media

Question 24

Integrates all aspects of old media

Audiences are more involved and can send feedback simultaneously

Media experience is more interactive.

Answer 24

New media