Lesson 6: Media And information Language Flashcards
Media products can be classified according to its categories or genre.
Each genre uses __ and conventions to easily convey a message.
are systems of signs, which create meaning and is divided into three categories- technical, symbolic and written.
Codes
THREE CATEGORIES OF CODES
Technical Codes
Symbolic Codes
Written Codes
are the ways in which equipment is used to tell the story (ex. camera techniques, framing, depth of fields, lighting and exposure, etc.).
They may include, for example, ominous music to communicate danger in a feature film, or high-angle camera shots to create a feeling of power in a photograph.
Technical Codes
are the ways in which equipment is used to tell the story (ex. camera techniques, framing, depth of fields, lighting and exposure, etc.).
They may include, for example, ominous music to communicate danger in a feature film, or high-angle camera shots to create a feeling of power in a photograph.
Technical Codes
CAMERA MOVEMENTS
track, pan, zoom…
SHOT SIZES
close-up, long shot…
LIGHTING
creates a mood
CAMERA ANGLES
eye-level, high & low
TECHNICAL CODES
show what is beneath the surface of what we see (ex. objects, setting, body language, clothing, color, etc.).
include the language, dress or actions of characters, or iconic symbols that are easily understood.
For example, a red rose may be used symbolically to convey romance, or a clenched fist may be used to communicate anger.
Symbolic Codes
OBJECTS
convey meaning
SETTING
shows time & place
COLOUR
suggests a mood
COSTUME
clothing, hair & makeup
BODY LANGUAGE
emotion & movement
SYMBOLIC CODES
refer to the use of language style and textual layout (headlines, captions, speech bubbles, language style, etc.)
Written Codes
refer to the use of language style and textual layout (headlines, captions, speech bubbles, language style, etc.)
Written Codes
HEADLINES
title of story in large type
TITLES
the name of a book, film….
CAPTIONS
appear below an image
SPEECH BUBBLES
used in comics, cartoons…
WRITTEN CODES
the generally accepted ways of doing something, a standard or norm that acts as a governing behaviour.
Convention,
the information sent from a source to a receiver.
Messages
the group of consumers for whom a media message was constructed as well as anyone else who is exposed to the message.
Audience
People engaged in the process of creating and putting together media content to make a finished media product.
Producers
Libraries, archives, museums, internet and other relevant information providers.
Other stakeholders
