Media Flashcards
Sociologists are interested in ______ as Durkheim believed _______ represented certain articulation of thoughts
Language
Language
Sapir-Whorf hypothesis
A theoretical explanation based on the idea that language influences thought
Media
Technological processes that facilitate communication between and sender and receiver
Mass media
Sending a message from one source to multiple people
Types of mass media
Internet, tv, newspapers
These are mediums of messages
__________________ of media refers to how the Media is increasingly owned by a small number of people and organizations
Corporate concentration
Corporate concentration of the media can limit the free exchange of ideas and diversity of content we receive
:(
Two types of media diversity
1) idea diversity
2) demographic diversity
Idea diversity
The range of viewpoints expressed in the media marketplace
Demographic diversity
How the media addresses the interests of a diversity of people from a variety of races, ethnitixies, sexual orientations, and classes
Journalists consider ______ to be newsworthy.
Crime
If it bleeds it leads
Newsworthiness Values (12 in total)
Threshold Predictability Simplification Individualism Risk Sex Celebrity Proximity Violence Spectacle and graphic imagery Children Conservative idealogy and political diversion
Threshold
Asking whether a story is significant enough to be of interest to a national audience
Predictability
Vital resources are often committed to pre-planned events
Simplification
A crime story must reduced to a minimal number of parts and themes