Media Flashcards
1
Q
Structural Functionalist Perspective of Media
A
Brings people together, informs and educates
2
Q
Social Conflict Perspective of Media
A
Constant tension between groups, maintains bias, status quo
3
Q
Hegemony
A
Media persuades media to believe certain ideologies, ruling by consent, allows governments to succeed
4
Q
Semiotics
A
How we interpret symbols, representations and place social meanings to them
5
Q
Cultivation Effect
A
The media is less influential of behaviour than attitudes and beliefs.
6
Q
Agenda Setting
A
Media decides what we do or don’t discuss
