Media Flashcards
Media
the means of mass communication: TV, radio, newspapers, Internet; people whose job it is to disseminate information, such as editors and journalists
Nexus
the core centre of a connection between two or more things
Programming input
sport viewed as programming that can ‘break through the clutter’, value of sports programming tied to the leagues teams and athletes market reputation and legitimacy
Mass communication
The process through which the media deliver visual, audio, and/or written messages to a large audience; audience is diverse, feedback is slow, information disseminated by mass media shapes
Elements of mass media
commercial, audience, content, organization
Research perspectives on mass media
practices, text, audience
Media convergence
(buzz word) the increasing integration of mass communication, telecommunication and data communication in the delivery of media content
How sport benefit newspapers
‘safe’ ideological content, promotes civic boosterism, allows newspaper to contribute to civic identity
4 types of sports news
hard soft, orthodox rhetoric, reflexive analysis
Hard
records, events
Soft
scoops and exclusives
Orthodox rhetoric
authorial subjectivity/journalist as celebrity
Reflexive analysis
critical
Codes
technical and narrative conventions, becomes the way of watching, new viewers and employees become socialized into these practices, what is shown is selected representation of the event
ESPN
Bill Rasmussen x2, September 7 1979, first event; live slow pitch game, 24 hr broadcast Sept 1
NBA merger with ABA
Spirits of St. Louis, Kentucky Colonels not offered entry to NBA, Colonels owner accepted $3M to fold team, Silna brothers (St. Louis) negotiated to receive 1/7 of visual media rights of four ABA teams entering NBA, NBA desperate to renegotiate
Ratings
% of TV households tuned into a program
Share
% of TV households w/sets in use at time
Why sports so important to broadcasters?
ad and program sponsorship revenue, driving subscription penetration, public service obligations
Types of agreements
direct sales of rights, in-house production, revenue sharing cooperation productions
YES Network
Yankees entertainment and Sports Network - Started in March, 2002
20% owned by Yankees
Charges $2.99/month
Has 15M subscribers
2012 had operating revenues of $514M (Yankees OR for 2012 $471M, OI $1.4M)
Local media rights
sell to local station or network, who then packages games: hires announcers, provides technical crews and equipment, and sells commercial time to sponsors
Local media rights 2
club packages its own games, sells directly to sponsors, then purchases station time
Local media rights 3
sell rights directly to a sponsor. Sponsor then resells a portion of the rights to sellers of non-competing products, and buys broadcast time from station
General media trends
declining ratings, erosion of 18-34 male demographic, new technologies and platforms, decline of newspapers
