Media

Question 1

Media

Answer 1

the means of mass communication: TV, radio, newspapers, Internet; people whose job it is to disseminate information, such as editors and journalists

Question 2

Nexus

Answer 2

the core centre of a connection between two or more things

Question 3

Programming input

Answer 3

sport viewed as programming that can ‘break through the clutter’, value of sports programming tied to the leagues teams and athletes market reputation and legitimacy

Question 4

Mass communication

Answer 4

The process through which the media deliver visual, audio, and/or written messages to a large audience; audience is diverse, feedback is slow, information disseminated by mass media shapes

Question 5

Elements of mass media

Answer 5

commercial, audience, content, organization

Question 6

Research perspectives on mass media

Answer 6

practices, text, audience

Question 7

Media convergence

Answer 7

(buzz word) the increasing integration of mass communication, telecommunication and data communication in the delivery of media content

Question 8

How sport benefit newspapers

Answer 8

‘safe’ ideological content, promotes civic boosterism, allows newspaper to contribute to civic identity

Question 9

4 types of sports news

Answer 9

hard soft, orthodox rhetoric, reflexive analysis

Question 10

Hard

Answer 10

records, events

Question 11

Soft

Answer 11

scoops and exclusives

Question 12

Orthodox rhetoric

Answer 12

authorial subjectivity/journalist as celebrity

Question 13

Reflexive analysis

Answer 13

critical

Question 14

Codes

Answer 14

technical and narrative conventions, becomes the way of watching, new viewers and employees become socialized into these practices, what is shown is selected representation of the event

Question 15

ESPN

Answer 15

Bill Rasmussen x2, September 7 1979, first event; live slow pitch game, 24 hr broadcast Sept 1

Question 16

NBA merger with ABA

Answer 16

Spirits of St. Louis, Kentucky Colonels not offered entry to NBA, Colonels owner accepted $3M to fold team, Silna brothers (St. Louis) negotiated to receive 1/7 of visual media rights of four ABA teams entering NBA, NBA desperate to renegotiate

Question 17

Ratings

Answer 17

% of TV households tuned into a program

Question 18

Share

Answer 18

% of TV households w/sets in use at time

Question 19

Why sports so important to broadcasters?

Answer 19

ad and program sponsorship revenue, driving subscription penetration, public service obligations

Question 20

Types of agreements

Answer 20

direct sales of rights, in-house production, revenue sharing cooperation productions

Question 21

YES Network

Answer 21

Yankees entertainment and Sports Network - Started in March, 2002
20% owned by Yankees
Charges $2.99/month
Has 15M subscribers
2012 had operating revenues of $514M (Yankees OR for 2012 $471M, OI $1.4M)

Question 22

Local media rights

Answer 22

sell to local station or network, who then packages games: hires announcers, provides technical crews and equipment, and sells commercial time to sponsors

Question 23

Local media rights 2

Answer 23

club packages its own games, sells directly to sponsors, then purchases station time

Question 24

Local media rights 3

Answer 24

sell rights directly to a sponsor. Sponsor then resells a portion of the rights to sellers of non-competing products, and buys broadcast time from station

Question 25

General media trends

Answer 25

declining ratings, erosion of 18-34 male demographic, new technologies and platforms, decline of newspapers