Fans and Consumer Behaviour Flashcards
Communication communities
spectators, viewers, readers, competitors, fitness participants, nature participants
Social identity
define ourselves by or memberships and affiliations to various social groups, a person’s self concept is comprised of many self-identities, people motivated to maintain positive social identity
Team ID and sponsorship
fans support a teams sponsors because they view it as consistent with goals and values of the team
Demand determinants
consumer preferences, income, price of the good, price of other goods
Consumer theory model of attendance determinants
consumer preferences, economic determinants, quality of viewing, contest characteristics, supply capacity
Motives for watching on TV
fanship dimension, learning dimension, release dimension, companionship dimension, filler dimension
Loyalty
player, team, league, sport
Motivation
temporary, local, devoted, fanatical, dysfunctional
Temporary
fan not apart of self identification, time constrained, basking in reflected glory (BIRG), cutting off reflected failure (CORF)
Local
identifies with geographic area, devotion leaves with displacement
Devoted
increased degree of attachment, fan closer part of sense of self, not most critical part of self definition
Fanatical
important part of self identity, has other means that are more important, engages in behaviour beyond normal devoted, behaviour still accepted by sig others
Dysfunctional
primary method of self ID, may engage in violent behaviour, ID interferes with normal life
Sensation seeking
thrill, experience seeking, disinhibition, bored easily
MRP theory states salaries will only increase if
MP increases (they become more productive), fans increase WTP (increases MR)
