Communication Flashcards
Sport communication
a process by which people in sport, in a sport setting, or through a sport endeavour share symbols as they create meaning through interaction
Theoretical framework
genres, context, process, elements, effects
Communication models
encoding and decoding to the process, communication as 2 way process
2 way process
argued that for communication to exist, the sender and receiver must share something: a common language, vocabulary, interest in or understanding of the subject
Theories of mass media effects
uses and gratification, agenda setting, innovation, diffusion of information, modelling and cultivation
4 elements of innovation
innovation itself, communication channels, time, and a social system
Strategic sport communication model
provides framework for interaction between communication dynamics and settings
Elements to SSCM
sport communication process, personal and organizational communication in sport, sport mass media, sport communication services and support
SSCM component I
personal organization and communication = personal sport communication (intra and interpersonal and small group), organizational sport communication (intra and inter organizational), communicational skills
SSCM component II
sport mass media = publishing and print communication, electronic visual communication, new media
SSCM component III
sport communication services and support = advertising, public relations and crisis communication, research
Sport public relations
one-way models: press release, press conference; two-way models: public opinion data, symmetrical approach
Media relations specialists do
write news releases, plan news conferences, manage game services
