Media

Question 1

How can the media negatively effect attitudes smoking?

Answer 1

Strasburger reported that although tabacco adverts have been banned in america since 1971 up until early 90’s tabacco was the most heavily advertised consumer product in the US

Smoking still seen in movies and movies deliver billions of impressions of smoking to adolescents each year

Question 2

How has the media negatively effected attitudes gambling?

Answer 2

Television advertising-
Korn and Reynolds reported impacts of commerical gambling advertising on young people
indicated 120000 gamb outlets in canada
found each interviewee each able to recall on one gamb marketing campaign

National lottery-
encourages gambling program is on at prime time portrayed as exciting

Question 3

Positive effects of the media on smoking?

Answer 3

Smoking has decreased since the 1950s. Signorelli found that tv characcters were 9x more likely to smoke in ‘64 than ‘82
now more likely to show characters taking an anti smoking stance
Friend and Levy- found in the US well funded mass media compaigns aimed at the general public with comprehensive tabacco program and associated with reduced smoking rates in adults and youths

Question 4

Positive effects of media on gambling?

Answer 4

Increase in online gambling bingo casino
gambling campaigns are the most effective in influencing peoples behaviour
Hyung Soek showed that if the media represents gambling as negative then the effects would be able to influence peoples attitudes to gambling

Question 5

What researchers are there into media?

Answer 5

Sussman and Ames

Gunsekera

Question 6

What did sussman and ames do?

Answer 6

reported commercials associated smoking with excitement seeking cues and social popularity are influenced on initiation of smoking demonstrating how media influences

Question 7

What did Gunsekera?

Answer 7

Found that drug taking in films portrayed positively little reference to possible negative consequences
media promotes addictive behaviour

Question 8

Eval

Answer 8

Supporting research
Research is correlational
Too simplistic

Question 9

Why is research correlational?

Answer 9

You cannot isolate one particular cause from others ao you cannot determine if one particular thing has lead to increase/decrease in addictive behaviour
eg prices may go up and smoking cartons go blank could be either influence