Media Flashcards
What is mass media?
house media or media groups that reach the largest audiences and or set the agenda for what other media, political leaders, and the public are talking about
What is agenda setting?
Even if you are critical of the media it will still impact how you think
Leading stories on the news or radio - the ones we are all talking about - what political leaders are asked to respond to
Setting the agenda of what is being talked about (whether you agree or not)
What is framing?
How the story is told
All offer an interpretation of the event for you - telling you what is important or how you should understand it
Emphasis on ideas and concepts
Headline summarizes
The takeaway message they want u to have
What is priming?
How often is it a leading news story
And therefore a top public policy in the country
Consistent framing results in generating certain types of responses by political leaders that are categorized as common sense
What is an example of priming?
Crime- repeatedly the top news story (crime is out of control) this is a frame of crime) - public opinion will respond by saying that we need to do something about crime and will have a positive attitude to politicians who say we need to do something about crime and therefore they will do better
What is an echo chamber?
The phenomenon that ideas circulate out inside a closed system and users seek only those sources of information that confirm their values
