marketing strategies

Question 1

market strategies (mpp)

Answer 1

market segmentation, product/ service differentiation and positioning

Question 2

market strategies (products)

Answer 2

products

• goods and/ or service
• branding
• packaging

Question 3

market strategies (price)

Answer 3

price including pricing methods - cost, market, competition based

• pricing strategies - skimming, penetration, loss leaders, price points
• price and quality interaction

Question 4

market strategies (promotion)

Answer 4

promotion

• elements of the promotion mix - advertising, personal selling and relationship marketing, sales promotion, publicity and public relations
• the communication process - opinion leaders, word of mouth

Question 5

market strategies (place)

Answer 5

place/ distribution

• distribution channels
• channel choice - intensive, selective, exclusive
• physical distribution issues - transport, warehousing, inventory

Question 6

market strategies (PPP)

Answer 6

people, processes and physical evidence

Question 7

market strategies (e)

Answer 7

e-marketing

Question 8

market strategies (g)

Answer 8

global marketing

• global branding
• standardisation
• customisation
• global pricing
• competitive positioning