marketing processes Flashcards
1
Q
marketing processes (S)
A
situational analysis- SWOT, product life cycle
2
Q
marketing processes (M)
A
market research
3
Q
marketing processes (E)
A
establishing market objectives
4
Q
marketing processes (I)
A
identifying target markets
5
Q
marketing processes (D)
A
developing market strategies
6
Q
marketing processes (I2)
A
implementation, monitoring and controlling - developing a financial forecast, comparing planned results, revising market strategies