marketing processes Flashcards

1
Q

marketing processes (S)

A

situational analysis- SWOT, product life cycle

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2
Q

marketing processes (M)

A

market research

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3
Q

marketing processes (E)

A

establishing market objectives

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4
Q

marketing processes (I)

A

identifying target markets

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5
Q

marketing processes (D)

A

developing market strategies

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6
Q

marketing processes (I2)

A

implementation, monitoring and controlling - developing a financial forecast, comparing planned results, revising market strategies

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