influences on marketing

Question 1

influences on marketing (F)

Answer 1

factors influencing customer choice - psychological, sociocultural, economic, government

Question 2

influences on marketing (CL)

Answer 2

consumer laws

• deceptive and misleading advertising
• price discrimination
• implied conditions
• warranties

Question 3

influences on marketing (E)

Answer 3

ethical- truth, accuracy and good taste in advertising, product that may damage health, engaging in fair competition, sugging