marketing segementation and target Flashcards
what is the target market
the group of customers (people or organization)for whom the seller designs a particular marketing mix
/there are two alternative target market strategies ;
1-as awhole
2-as consisting of several smaller segments with differences
what should be before target market and what is market segmentation
before target markets can be selected however they must be identified and described, a process of dividing the total market for goods or services into several smaller group
such the members of each group are smiler with respect to the factors that influence the demand
the basis for segmentation
the characteristics used to describe what segments customers fall into must be , measurable
ultimate customers
buy goods or services for own thier personal or household use and are satisfying strictly nonbusiness wants called consumer market
business users
are buiness ,industrial instiustrial organizational that buy goods and services to use in their own organization to resell or to make other products
the product design
planning the product =planning
what is market
as people or organiszation with needs to satisfy money to spend the willingness to spend it there are adiversity
what the conditions should be in effective segmentation
measerable
obtinable
accessible
each segement should be large enough to be profitable
what is the relationship between income and degree on eduction and occupation
that income depend degree on eduction and occupation
