ch 1

Question 1

the core of marketing

Answer 1

is transaction and exchange

Question 2

what is could be marketing

Answer 2

ideas
people
places

Question 3

what is the marketing

Answer 3

marketing is a total system of business activities designed to plan price promote and distribute want satisfying goods and services to present and potential customers

Question 4

the system of business activities must be ………………….

Answer 4

customer oriented

Question 5

what is nature of marketing

Answer 5

dynamic bussiness

Question 6

maxmize profitable in …………….run

Answer 6

long

Question 7

the marketing is built on three fundmental stones

Answer 7

market orientaion
profitable sales volume
coordination of marketing activities

Question 8

the role of marketing in non organization what is that mean

Answer 8

social diminations of marketing

Question 9

selling vs marketing التركيز

Answer 9

1- product

2-the customer wants

Question 10

selling vs marketingالخطه

Answer 10

1-بيعلملو المنتج وبعد كده بيدورو ازاي يبيعوه

2-بيعرف حاجه الزبون وبعد كده بيكتشوفوا ازاي بيعملو وبعد كده بيوصلوه

Question 11

selling vs marketing الاهتما م

Answer 11

1-sales volume orinted

2-profit oriented

Question 12

needs vs wants

Answer 12

جاجات اساسيه

2- حاجات مختلفه مش اساسيه اوي

Question 13

amirican business has devloped through ……………………………………………………………………..

Answer 13

three stages of development and forth one is emerging

Question 14

in prodution orientation who shape the company objectives and planning

Answer 14

the executives in production and engineering

Question 15

in prodution orientation who set the price

Answer 15

production and financial

Question 16

sales orientaion all marketing activities such as ads and marketing research

Answer 16

are called sales manager

Question 17

marketing stage the star the forth stage is …………….

Answer 17

the marketing manger

human orientation period