ch3 part 2 Flashcards
why regional distrubution of population is important to marketers
because people within a given region generally tend to share the same values attitudes and style
the most common basis for segementing consumer markets
demogrphic
why we use age
because our wants change as we go through life
the youth market
age 12-and under
first the childern influence purchases made by their parents
second billions of dollars are spent on this group by there parents and grand parents
third this group buy for them selves 111111
true or false
family life cycle stage is minor determininate of buyer behavior
false
major
is measure made up of a comination of demographic characteristics
social class
LOV
LIST OF values ; self respect self fulfillment security sense of belonging excitement sense of accomplishment fun and enjoyment in life being well respected having warm relationship
whats the demographics of business
the size of firm the firm type of business the firm method of buying benefits desired by the buyer product usage rate
business customer size can be measured
sales volume number of empolyees
number of production facilities
and number of sales offices
the second buy
called straight rebuy
the company follow one of three stratiges
market aggregation
single segment concentration
multiple segment
four guidlines how to determine which اي اي حاجه هي اللي هتكون الهدف
انا تكون متوافقه مع الهدف الشركه
تتوافق مع الفرصه
اللي هتزود حجم المبيعات
اللي يكون فيها عدد المنافسين قليل
market aggregation stratgy
tell me two names to it
mass market
undifferentiated market
single segement strategy
concentration
involves selecting one segement from with in the total market as target market
single segment stratgy enablse
a seller to penetrate one market in depth and to acquire a reputation as a specialist or an expert in this limited market
