ch2 part 2 Flashcards
census data
the most freqently used government statistics
the importance of secondary information
less expensive
less time
the limitations of secondary
the data may be expiered
what is the exambles of the primary data :
obeservation
survey
expermient
obeservation
by actually viewing the overt actions
the most widely using approach to collecting primary
survey
inexepensive and fast for obtinaing the quantities
telephone interviews
inexepensive and fast for obtinaing the quantities
telephone interviews
allow the marketing research to conduct national studies at reasonable cost
mail inteterviews
are typically the best means of obtining detailed information
personal interviews
slow and are the most expensive of
method collecting survey data
personal interviews
group interviews
8-12
expermental method
the least used method the final
DSS
descion support system
DSS
descion support system
