CH5 Flashcards
what is the value chain
that the broad concept that spans all activities involved in designing producing marketing delivering and supporting any product
what is supply chain
which include activities across multiple activites include all activities to turn the rthaw material into goods or services
who the professor that proposed the value chain
michael porter
delivering value to the customer is of primary importance true or false
true
how the firm deliver the value
by coordinating a range of activities that result in providing product or service to the customer
what the content of value chain
inbound logistics
operations
outbound logistics
what is the four support activities
procurement
technology development
human resource mangement
firm infstructure
what is inbound logistics
`the company recives materials it nees to manufacture its products
what is the operations activites
trensform the materials into final product form
what is the outbound logistics activities
ship the product out to customer
what is service activites enhance or maintain the value of the product
installation or repair the product
the supply chain mangement
is the mangment of flows among the firms in supply chain to maximize total profitability q
what is the difference between the supply chain and the channels of distribution
the supply chain is broader
the channel of distribution is the part of the supply chain that deliver the product to the customer
what is the way of distribution
breaking the bulk
channel intermediaries
what is breaking the bulk
whole selers and retailers purcahse large quantities of goods from manufacture but sell only one or a few at time to many different customers
what is channel intermideries
reduce the number of transaction by creating assortments provide averity of locations in one place
true or false the transportion and storage of goods is anthor type of physical distribution function
true
by using the internet even small firms with limited resources enjoy the same market opportunities as their largest competitors in making their product available to customer around the global true or false
true
disintermediation
fewer empolyees
why some producers sell directly to customers
the direct channel may allow the producer to serve its customer better and lower price and it can to control the product
what is the newest meens of selling in direct channel
is internet
why producer use the indirect channels
bewcause that custoners are familier with certain retailers
in business to business is use direct channels
because it mens often meaning selling high dollar
some services do need intermediary often called
agent
if the product bullky
minimize shipping costs
if the product is fragile
to delevop channel that minimize handling
when the product need more techinical and expensive
are sold directly to final customers
conventional marketing system
is multilevel distrbution channel in which members work independently of one another
vertical marketing system
is channel in which there is formal cooperation among channel members at two or more different levels
what is the types of vertical markting systems
administered
corporate contractual
in a horizantial marketing system
two or more firms at the same channel level agree to work together to get their product to the customers
intensive distrbution
aims to maxmizing maket coverage by selling the product to all wholesalers
exclusive distrbution
means limiting distbution to a single in particular region
selective distrbution
are suitable for so called shopping products such as household choose the wholesellers that he want
