CH5

Question 1

what is the value chain

Answer 1

that the broad concept that spans all activities involved in designing producing marketing delivering and supporting any product

Question 2

what is supply chain

Answer 2

which include activities across multiple activites include all activities to turn the rthaw material into goods or services

Question 3

who the professor that proposed the value chain

Answer 3

michael porter

Question 4

delivering value to the customer is of primary importance true or false

Answer 4

true

Question 5

how the firm deliver the value

Answer 5

by coordinating a range of activities that result in providing product or service to the customer

Question 6

what the content of value chain

Answer 6

inbound logistics
operations
outbound logistics

Question 7

what is the four support activities

Answer 7

procurement
technology development
human resource mangement
firm infstructure

Question 8

what is inbound logistics

Answer 8

`the company recives materials it nees to manufacture its products

Question 9

what is the operations activites

Answer 9

trensform the materials into final product form

Question 10

what is the outbound logistics activities

Answer 10

ship the product out to customer

Question 11

what is service activites enhance or maintain the value of the product

Answer 11

installation or repair the product

Question 12

the supply chain mangement

Answer 12

is the mangment of flows among the firms in supply chain to maximize total profitability q

Question 13

what is the difference between the supply chain and the channels of distribution

Answer 13

the supply chain is broader

the channel of distribution is the part of the supply chain that deliver the product to the customer

Question 14

what is the way of distribution

Answer 14

breaking the bulk

channel intermediaries

Question 15

what is breaking the bulk

Answer 15

whole selers and retailers purcahse large quantities of goods from manufacture but sell only one or a few at time to many different customers

Question 16

what is channel intermideries

Answer 16

reduce the number of transaction by creating assortments provide averity of locations in one place

Question 17

true or false the transportion and storage of goods is anthor type of physical distribution function

Answer 17

true

Question 18

by using the internet even small firms with limited resources enjoy the same market opportunities as their largest competitors in making their product available to customer around the global true or false

Answer 18

true

Question 19

disintermediation

Answer 19

fewer empolyees

Question 20

why some producers sell directly to customers

Answer 20

the direct channel may allow the producer to serve its customer better and lower price and it can to control the product

Question 21

what is the newest meens of selling in direct channel

Answer 21

is internet

Question 22

why producer use the indirect channels

Answer 22

bewcause that custoners are familier with certain retailers

Question 23

in business to business is use direct channels

Answer 23

because it mens often meaning selling high dollar

Question 24

some services do need intermediary often called

Answer 24

agent

Question 25

if the product bullky

Answer 25

minimize shipping costs

Question 26

if the product is fragile

Answer 26

to delevop channel that minimize handling

Question 27

when the product need more techinical and expensive

Answer 27

are sold directly to final customers

Question 28

conventional marketing system

Answer 28

is multilevel distrbution channel in which members work independently of one another

Question 29

vertical marketing system

Answer 29

is channel in which there is formal cooperation among channel members at two or more different levels

Question 30

what is the types of vertical markting systems

Answer 30

administered

corporate contractual

Question 31

in a horizantial marketing system

Answer 31

two or more firms at the same channel level agree to work together to get their product to the customers

Question 32

intensive distrbution

Answer 32

aims to maxmizing maket coverage by selling the product to all wholesalers

Question 33

exclusive distrbution

Answer 33

means limiting distbution to a single in particular region

Question 34

selective distrbution

Answer 34

are suitable for so called shopping products such as household choose the wholesellers that he want