ch7 Flashcards
what is internet marketing or online marketing
refer to the promotion of goods and services on the internet
what the synonymous of online marketing
online advertising
what is the adv of internet marketing
1-finding newer ways to reach customers and markets that would be interested in what the business has to offer
2-increased internet usage is another factor that has made this marketing alternative quite a hit
3-small business working in the global economy to make use of internet marketing
4-the flexibility it offers to business
5-cheaper and accessible to most web owners
what is the email marketing
this refers to marketing that is done by sending advertisement and promotional content through emails
what is the search engine optimization
this refers to increasing the visibility of website its content or the words within the content such that they appear in search results
what is the search engine marketing
this refers to increasing website visibility in the search engine using paid reach and organic reach
what is social media marketing
this refers to promotion a business on social media such facebook
what is affiliate marketing
it is to the hiring of third parties also called affiliates who market business content online
what is one of the most prominent shifts in online marketing has been from ……………….. to
desktop and laptops to mobile devices
what should online business do
websites that compatible for mobile phones
how less is more
apple do ads very short but very attractive and alluring
what should you do if customers do not love to read so much
you should put very attractive images
what is social media marketing
is a type of online marketing that is geared towards social websites and forums
what is pay per click
a busines is charged whenever the ad is click on
what is twitter
is social website that lets users post or tweet small updates related to a new product launches sales and upcoming events or simply wish followers a good day
what is the purpose of twitter
is to initiate dialogue with your fans
what is linked in
is professional social website that attracts business people from various industries
what is the purpose of linkedin
is perfect to initiate a conversation with people from the same industry and post content rich articles that will be understood by like minded people
how to double the affect of youtube videos
also posted in facebook and twitter
the social media marketing strategy is diffrent from company to company
true or false
true
what is the steps for social media marketing strategy
1- have a plan 2- develops goals 3- choose a platform 4- implement the plan 5- monitor and control
what is the benfits of social media marketing
increase brand recogination and the loyalty make use of the reach of the internet increase conversion reach more people reduced cost of marketing take advantage of diffrent formats
