ch7 Flashcards

1
Q

what is internet marketing or online marketing

A

refer to the promotion of goods and services on the internet

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

what the synonymous of online marketing

A

online advertising

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

what is the adv of internet marketing

A

1-finding newer ways to reach customers and markets that would be interested in what the business has to offer
2-increased internet usage is another factor that has made this marketing alternative quite a hit
3-small business working in the global economy to make use of internet marketing
4-the flexibility it offers to business
5-cheaper and accessible to most web owners

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

what is the email marketing

A

this refers to marketing that is done by sending advertisement and promotional content through emails

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

what is the search engine optimization

A

this refers to increasing the visibility of website its content or the words within the content such that they appear in search results

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

what is the search engine marketing

A

this refers to increasing website visibility in the search engine using paid reach and organic reach

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

what is social media marketing

A

this refers to promotion a business on social media such facebook

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

what is affiliate marketing

A

it is to the hiring of third parties also called affiliates who market business content online

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

what is one of the most prominent shifts in online marketing has been from ……………….. to

A

desktop and laptops to mobile devices

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

what should online business do

A

websites that compatible for mobile phones

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

how less is more

A

apple do ads very short but very attractive and alluring

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

what should you do if customers do not love to read so much

A

you should put very attractive images

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

what is social media marketing

A

is a type of online marketing that is geared towards social websites and forums

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

what is pay per click

A

a busines is charged whenever the ad is click on

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

what is twitter

A

is social website that lets users post or tweet small updates related to a new product launches sales and upcoming events or simply wish followers a good day

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

what is the purpose of twitter

A

is to initiate dialogue with your fans

17
Q

what is linked in

A

is professional social website that attracts business people from various industries

18
Q

what is the purpose of linkedin

A

is perfect to initiate a conversation with people from the same industry and post content rich articles that will be understood by like minded people

19
Q

how to double the affect of youtube videos

A

also posted in facebook and twitter

20
Q

the social media marketing strategy is diffrent from company to company
true or false

A

true

21
Q

what is the steps for social media marketing strategy

A
1- have a plan 
2- develops goals 
3- choose a platform 
4- implement the plan 
5- monitor and control
22
Q

what is the benfits of social media marketing

A
increase brand recogination and the loyalty 
make use of the reach of the internet 
increase conversion 
reach more people 
reduced cost of marketing 
take advantage of diffrent formats