Marketing - Promotion Flashcards
1
Q
What is the purpose of promotion ?
A
Persuade
Inform
Remind
2
Q
What are the methods of promotion ?
A
Discounts
Free samples
Celebrity Endorsement
Advertising
Loyalty card
Competition
3
Q
What are the types of advertising ?
A
INFORMATIVE - informs the customers about the products (USP)
PERSUASIVE - gives the impression it is desirable to own these products or services
PRODUCT PLACEMENT - A business pays for its product to appear in a movie, game, TV show
PRODUCT ENDORSEMENT - celebrities get paid to use and recommend a product
4
Q
What is sales promotion ?
A
Special offers eg. buy one get one for free
Coupons
Free samples
Competition
5
Q
What are the methods of advertising ?
A
TV
Magazine
Newspaper
Radio
Cinema
Direct mail
Apps
Social media
Bill Boards
