Marketing - Place Flashcards
What are the methods of distribution ?
Road
Rail
Sea
Air
What are the disadvantages of products transported by ROAD ?
Can be slow
Not environmentally friendly
Difficult to transport large items
What are the advantages of products transported by AIR ?
Transport worldwide
Quick method compared to SEA
What are the advantaged of products transported by SEA ?
Large quantities in shipping containers
What are the disadvantages of products transported by SEA ?
Slow and Time consuming
Very harmful to the environment
What are the advantages of products transported by RAIL ?
Can transport large quantities
often quicker than ROAD
What are the disadvantages of products transported by RAIL ?
Often, stations are not located near customers or retailers
What is the definition of Place ?
This is the process by which the product reaches the market and consumers.
This includes where the consumer purchases a product from the business
This can be a physical location, through a website or app. it also includes how the product is distributed
What are the disadvantages of products transported by AIR ?
Very expensive
Cant transport large items
What are some different types of retailers ?
Online retailers
Discount stores
Department stores
Out of town retail parks
What are some direct selling methods ?
PERSONAL SELLING - a salesperson sells products ‘door to door’
MAIL ORDER - The business sells its product via a printed catalogue which is sent to customers
DIRECT MAIL - business gets letters, leaflets or brochures to customers via post or in magazines, newspapers
SHOPPING CHANNEL - a business sells products pn the TV using a dedicated channel on TV
What are the advantages of products transported by ROAD ?
Door to door
Cheapest method of transport
