Marketing

Question 1

Technology Adoption Cycle

Answer 1

Describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups

Question 2

Jobs to be Done

Answer 2

Consumers usually don’t go about their shopping by conforming to particular segments. Rather, they take life as it comes. And when faced with a job that needs doing, they essentially ‘hire’ a product to do that job

Question 3

Fear, Uncertainty and Doubt

Answer 3

FUD is generally a strategy to influence perception by disseminating negative and dubious or false information and a manifestation of the appeal to fear.