Influencing Flashcards
1
Q
Framing
A
With the same information being used as a base, the ‘frame’ surrounding the issue can change the reader’s perception without having to alter the actual facts.
2
Q
Reciprocity (Influence)
A
People tend to return a favor.
3
Q
Commitment (Influence)
A
If people commit…they are more likely to honor that commitment.
4
Q
Social Proof (Influence)
A
People will do things they see other people are doing.
5
Q
Authority (Influence)
A
People will tend to obey authority figures.
6
Q
Liking (Influence)
A
People are easily persuaded by other people they like.
7
Q
Scarcity (Influence)
A
Perceived scarcity will generate demand
8
Q
Paradox of Choice
A
Eliminating choices can greatly reduce anxiety.
