MARKETING - 3.3.5 (TECHNOLOGY)

Question 1

Opportunities of e-commerce

Answer 1

• consumers encouraged to purchase more
• convenience
• easy payment
• cheaper products

Question 2

Threats of e-commerce

Answer 2

• high competition
• higher transport cost
• need internet
• product can not be seen, touched or tried

Question 3

Advertising on social media, pros and cons

Answer 3

Advantages:
Can target specific demographic group
Can update info quickly
Cheap

Disadvantages
Adverts are annoying
Advert may be altered in bad way (e.g. memes)

Question 4

Advertising on own website, pros and cons

Answer 4

Advantages:
More control
Can update quickly
Can provide more info

Disadvantages:
Few viewers
High design cost