Marketing - 3.3.4 (Promotion)

Question 1

2 types of advertising

Answer 1

Informative advertising: gives full info about product

Persuasive advertising: persuades people that they need the product

Question 2

5 main methods of advertising

Answer 2

• Television
• Newspaper
• Magazines
• Leaflets
• Billboards

Question 3

Television pros and cons

Answer 3

Advantages:
Reaches large target audience
Product shown in favourable way

Disadvantage
Very expensive

Question 4

Newspaper pros and cons

Answer 4

Advantages:
Cheap
Permanent copy
Gives lots of info

Disadvantages:
Not attractive

Question 5

Magazines pros and cons

Answer 5

Advantages:
Reaches specific audience

Disadvantages:
Expensive

Question 6

Leaflets

Answer 6

Advantages:
Cheap
Permanent
Given to many people

Disadvantages:
May not be read

Question 7

Billboards pros and cons

Answer 7

Advantages:
Permanent
Cheap

Disadvantages:
Can easily be missed as people walk past it

Question 8

What is sales promotion

Answer 8

special offers that cause short term increase in sales

• offer
• short term
• sales

Question 9

Methods of sales promotion

Answer 9

• price reduction
• gifts
• buy one get one
• display and demonstration
• free samples
• after-sales service

Question 10

Advantages of sales promotion

Answer 10

• increases sales off season
• attracts new customers
• take customers away from competitors
• increases awareness

Question 11

Aims of promotion

Answer 11

• Creates brand image
• Increases sales
• Compete with competitors
• Increase awareness