2.4 - COMMUNICATION

Question 1

Benefits of effective communication

Answer 1

• less mistakes
• faster decision making
• quicker response to market changes
• better coordination within departments
• more motivation
• Improves customer relations

Question 2

Internal communication

Answer 2

Employees communicating with each other (communicating with people within the business)

Question 3

External communication

Answer 3

Communicating with people or organisations outside the business

Question 4

4 methods of communication

Answer 4

• oral communication
• Written communication
• electronic communication
• visual communication

Question 5

Oral communication pros and cons

Answer 5

Advantages:

• personal contact
• immediate feedback

Disadvantages:

• no permanent record
• receiver may not listen

Question 6

Written communication pros and cons

Answer 6

Advantages:

• Permanent record
• Can be used more than once to understand
• Can be sent to many people at once

Disadvantages:

• no personal contact so slower feedback
• receiver may not understand language/task

Question 7

Electronic communication pros and cons

Answer 7

Advantages:

• permanent record
• can be sent to many people at once
• very quick

Disadvantages:

• expensive equipment needed
• no personal contact
• can be sent to wrong person easily (lose confidentiality)

Question 8

Visual communication pros and cons

Answer 8

e.g. film, videos, posters, charts, photos
Advantages:
Simplifies complex data
- creates interesting and attractive message

Disadvantages:

• details may be lost
• people can interpret the information differently
• no feedback
• may not understand

Question 9

What are the 5 barriers to communication

Answer 9

• Problem with sender
• Problems with medium
• Problems with the receiver
• problems with the feedback
• problems with the physical environment