Marketing Flashcards
1
Q
What 3 types of Campaigns does Marketing use?
A
Global, Regional, Local
2
Q
Marketing Divisions
A
Brand Content, PR & Internal Communications, Events, Digital Marketing, CRM
3
Q
4 Types of Marketing Campaigns
A
Corporate, Commercial Targeted, Commercial Multi-sector, New MSC Solutions
4
Q
3 commercial objectives to build a campaign
A
Grow market share, Retain and gain new customers, Promote MSC Solutions
5
Q
Marketing Channels
A
Search Engines, Social Media, Events
6
Q
What are the 2 approaches implemented through MSC Campaigns
A
Institutional and Commercial
