MAP2 Study 11 Review on PSTI Flashcards
What do we call the four domains of transaction?
Planning, Strategy, Tactics, and Implementation
What is a plan?
A personal or enterprise plan is the articulation of a course of action one can or must take to satisfy an aim chosen to satisfy a Condition of Life.
What is planning?
Planning is the activity required to produce a plan.
What are the three specific areas of study, deliberate practice, and skill required for proper planning?
inquiry, inventory, and invention
What are the three resource categories we identify?
tangible, intangible, and human resources
What are the “three I’s” of the invention?
insights, ideas, and innovation
What is a strategy?
A strategy is an approach, method, or design for the allocation, commitment, and deployment of limited resources through a set of focused transactions to achieve a personal or enterprise plan.
There are three elements we identify as fundamental to building any effective strategy — what are they?
Value disciplines, value characteristics, and an accurate understanding of competition comprise the fundamental elements we must consider in the transactional domain of strategy.
What are the three value disciplines we study in this program? Describe each.
customer intimacy, product leadership, and operational excellence
Product leadership
- Best product, differentiated value
- Allocate resources to people and R&D
Operational excellence
- Best cost
- Allocate resources toward standardization and efficiency
Customer intimacy
- Best total solution, tailored to customer’s needs
- Allocate resources toward relationships with customers
What are the three reference books we refer to when we look to identify value characteristics?
Influence, 22 Immutable Laws of Marketing, and Focus?
What do we suggest as the most powerful way to gain competitive advantage in the marketplace?
highly specialized offers of substantial help built on one value discipline
What is economic action?
the activity required to produce meaningful and valuable exchange
What one word best describes the essence of economic action?
how objects are exchanged
What is a tactic?
the articulation of ordered and specific work
What is the ‘two-pronged test’ a tactic should meet to be powerful and effective?
- Meet the minimum standard required of a contract (offer, acceptance, and consideration)
- Meet the requirements of a simple transaction (one exchange for each Condition of Transaction)