Managing In A Global Environment Flashcards
What are some reasons for wanting to expand internationally?
To: Increase market size Improve return on investment Economies of scale and learning Realise location advantage Lower cost effects
What are the steps in the process of international strategic management?
Step one: reasons for expanding internationally
Step two: choose a strategy for international operations
Step three: choose a mode of entry
Step four: assess management issues and risks
What are the four strategies for international operations?
Export strategy
Globalisation strategy
Multi domestic strategy
Transnational strategy
What are the options for choosing a mode of entry?
Exporting Licensing Joint ventures Acquisitions Greenfield ventures
When assessing the management issues and risks what are the three environments that need to be assessed?
Socio cultural environment
Economic environment
Legal and political environment