Lifecycle costing - P2 Flashcards
What is lifecycle costing?
Lifecycle costing is the accumulation of costs for activities that occur over the entire life cycle of a product.
What are the four stages of lifecycle costing?
Introduction
Growth
Maturity
Decline
What happens during the introduction phase?
Demand will be low when product is first launched, heavy advertising expenditure, aim is to establish product in the market
What happens during the growth stage?
Demand shows a steady and often rapid increase, cost per unit falls because of economies of scale with greater level of production, aim is to establish a large market share.
What happens during the maturity stage?
Demand slows down, product reaches the mass market.
What happens during the decline stage?
sales curve begins to decline, price wars erupt as organisations with elastic demand seek to maintain full utilisation of their production capacity.
How do we maximise a products return over its life cycle?
Design costs out of product
Minimise time to market
Maximise length of the life cycle
What can lifecycle costs be classified as?
Development costs
Design costs
manufacturing costs
marketing costs
distribution costs