Business Intelligence - P2 Flashcards
What is business intelligence?
Technical architecture of systems that extract, assemble, store and access data to provide reports and analysis
Reporting and analysis applications or performance management tools associated with architecture.
What are the advantages of BI?
Provide accountants with a wider range of information in more accessible formats
Provide more forward-looking analysis
Improves decision making
Make it easier for the board to investigate and study the activities of decision makers
Encourage a more participative style of leadership
What is structured data?
Data contained within a field in a data record or file e.g. databases, data warehouses
What is unstructured data?
Data that is not easily contained e.g. photos, videos, webpages
What is data analytics?
Process of collecting, organising and analysis large sets of data to generate trends
What is data mining?
Identify patterns and relationships within a data set