Life style Sports Flashcards
What are lifestyle sports?
Sports that emphasize self-expression, personal style, and non-traditional competition, such as skateboarding, surfing, and sport climbing.
How do lifestyle sports differ from traditional sports?
Lifestyle sports focus on self-expression and informal competition rather than strict rules, uniformity, and traditional structures.
What is sportization in the context of lifestyle sports?
The process of organizing, professionalizing, and regulating lifestyle sports to align with mainstream sport opportunities.
Why is it important to study lifestyle sports?
They attract participants moving away from conventional sports, are integrated into popular culture, and present unique challenges and opportunities for development.
What are some contradictions in the strategic development of lifestyle sports?
The desire to maintain individuality versus the push for formal organization and inclusion in mainstream sports like the Olympics.
What barriers do lifestyle sports face in becoming part of the IOC?
Issues of commercialization, representation, and the need to adapt to structured competitive formats.
How does the inclusion of lifestyle sports in the Olympics impact their culture?
It may lead to commercialization and standardization, potentially diluting the original spirit of self-expression and anti-establishment values.
What are some unanswered questions regarding the strategy of lifestyle sports?
Sustainability of participation, the usefulness of clubs, and the balance between individual expression and organizational structures.
How has the perception of skateboarding changed with its inclusion in the Olympics?
It is now seen as a legitimate sport, but there are concerns about maintaining its original culture and values amidst commercialization.
What is the relationship between lifestyle sports and popular culture?
Lifestyle sports are often integrated into music, fashion, and media, enhancing their visibility and appeal to a broader audience.
What are the strengths of lifestyle sports in the sport for development context?
They can promote inclusivity, community engagement, and provide alternative pathways for youth development.
What are the weaknesses of lifestyle sports in the sport for development space?
They may struggle with sustainability, lack of structured support, and underrepresentation of diverse groups.
What did Vans’ Director of Global Marketing emphasize regarding skateboarding and the IOC?
The need for a competitive series to elevate emerging talent and cater to both male and female participants in skateboarding.
What is the “cool factor” in lifestyle sports according to Tony Hawk?
The excitement and appeal of skateboarding events, which may not require validation from traditional sports.
What was the rationale for including lifestyle sports like skateboarding in the IOC?
To tap into emerging youth trends, promote diversity, and engage with a broader audience.