LESSON 7 Flashcards
Understanding tourists requires a
background on?
psychology and
consumer behavior.
include those related to physical rest, sports
participation, beach recreation, relaxing entertainment and other
motivations directly connected with health
Physical motivators
include the desire to know about other
countries – their music, art, folklore, dances, paintings and religion
Cultural motivators
pertain to the desire to meet other people,
visit friends or relatives, escape from family and neighbors.
Interpersonal motivators
concern ego needs and personal
development. Included in this group are trips related to business ,
conventions, study and pursuit of hobbies and education. Travel would
enhance one’s recognition and good reputation
Status and prestige motivators
among business travelers, the cost
of the trip is shouldered by a company. Hence; travel is not influence
by personal income. The volume and rate of growth of business
travel is not greatly affected by the cost of travel. This means that
business travelers will continue even if the price of travel service
increases
Regular Business Travelers
Travel Pulse surveys that 20% of all businesses travel
trips are for the purpose of attending meetings, conventions,
congresses
Business Travelers Attending Meetings, Conventions,
Congresses
It is a special type of business travel. It is a
travel given by firms to employees as a reward for some
accomplishment or to encourage employees to achieve more than
what is required. Prize trips are often combined with business and
sales meetings especially those to foreign destinations in order to
eligible for tax deduction.
Incentive Travelers
This group consists of people traveling vacation or pleasure. They are
also called non- business travelers.
Pleasure
Travelers
Surveys have shown that resort travelers are better
educated, have higher household incomes and are more likely to have
professional and managerial positions. It is also notable that majority of
resort travelers have families with children
Resort Travelers
families with parents aged 20-34 having preschool
and or grade school children only
The Junior families
with parents aged 35-44 or over with grade school
and or high school children only
Mid-range families
families with parents aged 45 or over with children who
are of high school age and older.
Mature families