LESSON 3 PRELIM Flashcards
are intimately interrelated that the attainment
of objectives will lead to the achievement of a goal.
Goals and objective
Goals tell us what
we want to achieve in the short term. T OR F
FALSE
measure the extent of achievement of desired
results. They are needed for both goals and objectives. They measure
performance qualitatively or quantitatively.
Success indicators (SI)
is an explicit and definitive statement of a result (goal or
objective) you want to achieve. It answers the question
Target
are means to achieve goals and are
undertaken to gain competitive advantage over rivals.
Strategies
it tries to find competitive
advantage by offering the lowest prices in the
industry. One way to achieve this is to reduce costs by
offering a “basic, standardized, mass-produced, no
frills product with inessential aspects stripped out of
the value chain”
Price-based Strategy
getting ahead in the tourism sector entails
creativity and inventiveness. A differentiation strategy can be employed
to offer something that stands out – a better quality or unique product.
This can be done through a number of ways which includes, among
others investing in design, innovation, attention to quality, and
advertising.
Differentiation Strategy
provide value-added and high quality products at low
prices.
Hybrid Strategy
Clustering increases the economic
viability of attractions, and offers the tourist value-for-
money destinations. Compatible attractions can be
clustered by physical feature or by tou
Cluster Strategy
Sees planning as unnecessary
No planning
Planning as the need rises and related to issue based planning
Ad Hoc Planning
When tourism is developed and planned as an overall tourism plan and total development patterns in area
Integrated tourism planning
See tourism as a positive force for economic development
Maximizes tourism revenues through mass tourism
Boosterism
2 Type of Boosterist Approaches
Product led development
Demand Led Approach
This approach suggest that the key to a sucessfull tourism program is to provide infrastructure, facilities and amenities to tourist
Product led development