LESSON 4 Flashcards
Give the five element of Smith tourism product model
Services
Physical Plant
Hospitality
Freedom of choice
Involvement
-core of any tourism product
-can be a site, natural resource or facility such as waterfall,
wildlife or resort.
The physical plant
technical performance of specific tasks required to meet
needs of tourists.
Service
-can be a fixed property such as hotel, or mobile equipment
such as cruise ship.
-can be a physical environment such as weather,
water quality and infrastructure
The physical plant
- “enhanced service” or “something extra”.
- the attitude or style in which the task is performed
Hospitality
acceptable range of options in order for the experience
to be satisfactory, varies with the traveller’s budget,
previous experience, knowledge and reliance on a travel
agent or pre-packaged tours
Freedom of choice
participation of consumers in some degree in the delivery
of services (physical, intellectual, emotional involvement)
Involvement
2 Tourism Product Components
TANGIBLE AND INTANGIBLE
A process where the assets particular destination are molded to meet the need of the national and international customers
TOURISM PRODUCT DEVELOPMENT
Encompasses all elements with which the visitor to a destination comes into contact.
TOURISM PRODUCT DEVELOPMENT
This comprises only those attractions, activities and facilities that are specifically provided for the visitor
TOURISM PRODUCT DEVELOPMENT
GIVE AT LEAST 5 Prerequisites To Tourism Product Development
Accessibility
Resources/ existing products
Demand
Policy and government
Acceptability to stakeholders
A certification issued to a tourism enterprise that officially recognize it as having a complied with minimum standards for the operation of tourism facilities and services.
Accreditation
- presence of adequate transport infrastructure.
- factors include trip frequencies, seat capacities and transport
connectivity in the destination.
Accessibility
the range and quality of tourism resources
- tourism resource may be evaluated in terms of quality, authenticity,
uniqueness and composition
Resources/existing products