LESSON 5 MIDTERM Flashcards
are described as to what a
destination excels and what separates it
from the competition: a strong brand,
loyal customer base, a strong social
media following, picturesque landscape,
and so on.
Strength
stop a destination from
performing at its optimum level. They are
areas where the business needs to
improve to remain competitive: a weak
brand, higher-than-average turnover,
high levels of debt, not working tourism
policy plan, or lack of government
support.
Weaknesses
refer to favorable external
factors that could give a destination a
competitive advantage. For example, if a
country cuts tariffs, a car manufacturer
can export its cars into a new market,
increasing sales and market share.
Opportunities
refer to factors that have the
potential to harm an organization. For
example, seasonality is a threat to island
destinations, as it may reduce tourist
arrivals which in turn will reduce
employment in water activities during the
rainy seasons. Other common threats
include things like inflation, increasing
competition, and so on.
Threats
They are the one who present a SWOT analysis as a square segmented into
four quadrants, each dedicated to an element of SWOT
Analysts
Strategies that work for some areas may
also happen as expected for other
localities. T OR F
FALSE
strategies that have not
worked in the past should be withdrawn. T or F
TRUE
are means towards
the achievement of results (Goals and Objectives).
Programs, Projects and Activities
is defined as an undertaking that involves the use of
resources (e.g., human resources, money), addresses a well-
defined purpose, undertaken within a specific timeframe, with a
start and an end
project
is defined as a package of interrelated projects.
program
This represent the actions and behaviors of people in
preparation for and during a trip in their capacity as consumers
Activities
Programs and projects are classified as?
‘soft’ or ‘hard’
Tourism programs and projects can be
simple or complex.
The project becomes more complicated
when one undertakes a capacity building
program which includes various
components such as a series of training
activities, to setting up the tourism office. T Or F
TRUE
This Goals and Strategies increased income of host island communities
Sector goals
