LESSON 5 MIDTERM

Question 1

are described as to what a
destination excels and what separates it
from the competition: a strong brand,
loyal customer base, a strong social
media following, picturesque landscape,
and so on.

Answer 1

Strength

Question 2

stop a destination from
performing at its optimum level. They are
areas where the business needs to
improve to remain competitive: a weak
brand, higher-than-average turnover,
high levels of debt, not working tourism
policy plan, or lack of government
support.

Answer 2

Weaknesses

Question 3

refer to favorable external
factors that could give a destination a
competitive advantage. For example, if a
country cuts tariffs, a car manufacturer
can export its cars into a new market,
increasing sales and market share.

Answer 3

Opportunities

Question 4

refer to factors that have the
potential to harm an organization. For
example, seasonality is a threat to island
destinations, as it may reduce tourist
arrivals which in turn will reduce
employment in water activities during the
rainy seasons. Other common threats
include things like inflation, increasing
competition, and so on.

Answer 4

Threats

Question 5

They are the one who present a SWOT analysis as a square segmented into
four quadrants, each dedicated to an element of SWOT

Answer 5

Analysts

Question 6

Strategies that work for some areas may
also happen as expected for other
localities. T OR F

Answer 6

FALSE

Question 7

strategies that have not
worked in the past should be withdrawn. T or F

Answer 7

TRUE

Question 8

are means towards
the achievement of results (Goals and Objectives).

Answer 8

Programs, Projects and Activities

Question 9

is defined as an undertaking that involves the use of
resources (e.g., human resources, money), addresses a well-
defined purpose, undertaken within a specific timeframe, with a
start and an end

Answer 9

project

Question 10

is defined as a package of interrelated projects.

Answer 10

program

Question 11

This represent the actions and behaviors of people in
preparation for and during a trip in their capacity as consumers

Answer 11

Activities

Question 12

Programs and projects are classified as?

Answer 12

‘soft’ or ‘hard’

Question 13

Tourism programs and projects can be

Answer 13

simple or complex.

Question 14

The project becomes more complicated
when one undertakes a capacity building
program which includes various
components such as a series of training
activities, to setting up the tourism office. T Or F

Answer 14

TRUE

Question 15

This Goals and Strategies increased income of host island communities

Answer 15

Sector goals

Question 16

This Goals and Strategies improved tourism skill of host islands community it also increased the number of tourism related business owed by host island community

Answer 16

Sector objectives

Question 17

can help align programs, projects and
activities with the goals, objectives and strategies of the tourism plan.

Answer 17

project identification matrix