Lesson 5

Question 1

Cold Calling

Answer 1

Phoning people who have not requested a call in order to try to sell them something

Question 2

Hard sell

Answer 2

Attempt to sell something by being very forceful or persuasive

Question 3

Part with their money

Answer 3

Spend money

Question 4

TV shopping channel

Answer 4

a TV channel devoted to selling products

Question 5

Merchandise

Answer 5

Products that are bought or sold

Question 6

Hasn’t looked back

Answer 6

Has moved forward successfully

Question 7

Shop around

Answer 7

To compare the price and quality of the same or a similar object in different shops before you decide which one to buy

Question 8

Stock

Answer 8

Supply

Question 9

Trade up/down

Answer 9

To buy something, usually a house or car, that is of higher or lower value than the one you already have

Question 10

Loss leader

Answer 10

An article that is sold cheaply in order to attract the public and make them buy other, more expensive things

Question 11

Niche market

Answer 11

A small area of trade within the economy, often involving specialized products

Question 12

Come/go under the hammer

Answer 12

To be sold at an all auction

Question 13

Auction

Answer 13

Public sale where objects are bought by the people who offer the most money

Question 14

Lucrative

Answer 14

Producing a lot of money

Question 15

Red tape

Answer 15

Bureaucracy

Question 16

Administration

Answer 16

Organization an d arrangement of operations

Question 17

Proposition

Answer 17

Formal offer

Question 18

Takeover

Answer 18

Agreement in which one company takes control of another one

Question 19

Merger

Answer 19

Two companies join together to become one company

Question 20

Hammer out a deal

Answer 20

Talk in detail until a business agreement is made

Question 21

Compromise

Answer 21

Come to an agreement in which both sides reduce their demands a little

Question 22

Swallowed up

Answer 22

Taken over by a larger company

Question 23

Capital assets

Answer 23

Buildings and machines owned by a company

Question 24

Invest in

Answer 24

Put money into

Question 25

Start-up

Answer 25

New company

Question 26

Holiday property letting agency

Answer 26

A business organizing the rental of holiday houses and flats

Question 27

Telesale / telemarketing

Answer 27

Selling or marketing good sand services by phone