Lesson 4 Flashcards by Liansy D
A method of comparing two versions of a piece of content against each other to determine which one preforms better
A/B Testing
A text link, button, or graphic that encourages the user to click to preform an action or otherwise engage with the brand
Call to Action (CTA)
A spreadsheet, calendar, or app that is used to plan content posting and engagement activities on social media platforms
Editorial Calendar
The emotions and motivations that are part of the game experience that lead the user to preform an action
Game Dynamics
Elements that make the audience want to participate on the site or to complete activities.
Game mechanisms
Integration of entertainment or competition mechanisms into social media sites or activities to drive engagement and participation.
Gamification
A visual image that combines data and text in an easy-to-read format.
Infographic
Words, phrases, or hashtags used to retrieve information on social media platforms.
Keyword
The first meeting for a social media campaign, bringing the campaign team together and identifying activities and tasks for the team members
Kick-off meeting
during a business process or toward a business goal.
Metrics
Measurements that are based on observations.
Qualitative Metrics
Numeric elements that can be measured.
Quantitative Metrics
A coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.
Social Media Campaign
A series of phases that a target persona or audience member goes through when interacting with a company on social media.
Social Media Funnel
Everything in the campaign is based on the status of the content.
Status-based Workflow
