Flash Cards Lesson 1 Vocabulary (alexa)
Accessibility
The ease of obtaining the tools needed to publish content.
Aggregator
a firm that brings together a large group of consumers on whose behalf it negotiates reduced rates for good or services, esp in the energy sector.
Ajax
A programming methodology for the Web that enables Web applications to interact with users.
Amplification
rate the ratio of shares per post to the number of overall followers.
Applause rate
The number of likes per post on a social media channel.
Avatar
An online representation of a user.
Blog
A collection of entries posted on a Web site in reverse chronological order.
Contributor
A social media user who creates original content.
Conversion rate
The number of comments per post on a social media channel.
Dashboard
a Web page made up of a collection of panels that present different information.
Distribution
refers to how many places a particular piece of content is made available.
Exposure
The number of places a particular content item is made available.
Freemium
When a game or other software is provided for free with limited features and additional features cost money
Frequency
The number of times within a certain period that a particular content item is published in the media.
Hashtag
A keyword tag that uses a hash symbol (#) as a prefix.
Immediacy
is how fast content is created and distributed.
Impression
The number of times a piece of content is displayed.
Influencer
A social media user who has the power to sway or persuade others.
Instant messaging
Program or mobile app that allows real-time or delayed communication between users
JavaScript
A programming language used on Web pages to make them interactive
Live chat
Program or mobile app that allows real-time communication between online users.
Live streaming
The process of broadcasting live video or audio over the Internet to an audience.
Mashup
A Web page that integrates content and scripts from multiple Web sites to create new applications
Metadata
Information that describes other data.
Microblog
is similar to a blog, except it only allows users to send brief (usually 280 characters or fewer) messages.
Nested comments
are replies to individual comments and are posted directly under that comment
Participant
s someone who often responds to the social media content posted by others.
Permanence
refers to how long the content exists or can be accessed.
Reach
indicates the actual number of unique people who view or otherwise access a particular article, advertisement or other content.
Semantic Web
Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed.
Sentiment
the emotion behind a social media interaction
Sharer
someone who views and shares content on social media sites.
SMS gateway
are services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers
Social bookmarking
sites allow users to save, organize, manage, and share links to Web sites and other Internet resources.
Social collaboration
services that allow users to manage content and links they find on the Internet.
Social commerce
a quickly growing area of social media.
Social entertainment
virtual worlds and online games that have social features included in them.
Social games
online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.
Social Media
online service, site or mobile app that allows people to interact and be social.
Social media publishing
to create or upload content and interact with the users who read the content.
Social networks
services that group individuals with common interests or goals into specific groups or communities.
Spectator
is someone who watches other users’ activities on a social network site, but rarely (if ever) participates.
Streaming
real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device.
tags
the practice of categorizing online content through tags.
Text Messaging
a method of communication in which a user types and sends short messages from a mobile phone to another mobile phone.
Traditional Media
sources include magazines, newspapers, books, radio, television and movies.
Unstructured data
Web 2.0 and social media sites are producing massive amounts of data
(UGS) user generated content
Certain sites go a step further and allow the consumers to become publishers and create and post their own content on various sites
Video conferencing
used for conducting training sessions or giving Webinars about products, and can even be used as a way to meet new people through social media platforms.
Viral
services you can pay to try to make content go viral
Virtual world
a simulated environment where multiple users can interact in real time.
Voice Over IP
video conferencing, and streaming are also being used by more businesses
Web 2.0
Web sites that have these technologies that allow two-way communication between the site owner and the consumers
Web feed
a data format for delivering Web content that is frequently updated, such as blog entries and news headlines.
Webcast
Another term used for a live streaming broadcast is Webcast.
XML – Extensible Markup
is a markup language used to store, describe and share data on the Web.
