Flash Cards Lesson 1 Vocabulary (alexa)
Accessibility
The ease of obtaining the tools needed to publish content.
Aggregator
a firm that brings together a large group of consumers on whose behalf it negotiates reduced rates for good or services, esp in the energy sector.
Ajax
A programming methodology for the Web that enables Web applications to interact with users.
Amplification
rate the ratio of shares per post to the number of overall followers.
Applause rate
The number of likes per post on a social media channel.
Avatar
An online representation of a user.
Blog
A collection of entries posted on a Web site in reverse chronological order.
Contributor
A social media user who creates original content.
Conversion rate
The number of comments per post on a social media channel.
Dashboard
a Web page made up of a collection of panels that present different information.
Distribution
refers to how many places a particular piece of content is made available.
Exposure
The number of places a particular content item is made available.
Freemium
When a game or other software is provided for free with limited features and additional features cost money
Frequency
The number of times within a certain period that a particular content item is published in the media.
Hashtag
A keyword tag that uses a hash symbol (#) as a prefix.
Immediacy
is how fast content is created and distributed.
Impression
The number of times a piece of content is displayed.
Influencer
A social media user who has the power to sway or persuade others.
Instant messaging
Program or mobile app that allows real-time or delayed communication between users
JavaScript
A programming language used on Web pages to make them interactive
Live chat
Program or mobile app that allows real-time communication between online users.
Live streaming
The process of broadcasting live video or audio over the Internet to an audience.