LESSON 4 Flashcards
- A/B Testing
A method of comparing two versions of a piece of content against each other to determine which one performs better.
- Call to Action (CTA)
A text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand.
- Editorial Calendar
A spreadsheet, calendar, or app that is used to plan content posting and engagement activities on social media platforms
- Game Dynamics
The emotions and motivations that are the part of the game experience that lead the user to perform an action.
- Game Mechanisms
Elements that make the audience want to participate on the site or to complete activities.
- Gamification
Integration of entertainment or competition mechanisms into social media sites or activities to drive engagement and participation.
- Infographic
A visual image that combines data and text in an easy-to-read format.
- Keyword
Words, phrases, or hashtags used to retrieve information on social media platforms
- Kick-Off meeting
The first meeting for a social media campaign, bringing the campaign team together and identifying activities and tasks for the team members.
- Metrics
Any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal.
- Qualitative Metrics
Numeric elements that can be measured.Measurements that are based on observations.
- Quantitative Metrics
Numeric elements that can be measured.
- Social Media Campaign
A coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.
- Social Media Funnel
A series of phases that a target persona or audience member goes through when interacting with a company on social media.
- Status-Based Workflow
indicates where the content currently is in the creation process, and where it should go next.
