Lesson 4 Alisson Zamorano

Question 1

A/B Testing

Answer 1

a method of comparing two versions of a piece of content against each other to determine which one performs better.

Question 2

Call to Action (CTA)

Answer 2

a text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.

Question 3

Editorial Calendar

Answer 3

is used to plan content postings and engagement activities on social media platforms.

Question 4

Game Dynamics

Answer 4

the emotions and motivations that are the part of the game experience that lead the user to perform an action.

Question 5

Game Mechanisms

Answer 5

are elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.