Flash Cards Lesson 1 Vocabulary

Question 1

accessibility

Answer 1

the ease of obtaining the tools needed to publish content on various media platforms.

Question 2

2. Aggregator

Answer 2

A Web browser or application that collects syndicated content into a single location.

Question 3

3. Ajax

Answer 3

A programming methodology for the Web that enables Web applications to interact with users.

Question 4

4. Amplification rate

Answer 4

number of shares per post on a social media channel

Question 5

5. Applause rate

Answer 5

The number of likes per post on a social media channel

Question 6

Avatar

Answer 6

An online representation of a user.

Question 7

Blog

Answer 7

A collection of entries posted on a Web site in reverse chronological order.

Question 8

Contributer

Answer 8

A social media user who creates original content.

Question 9

Conversion Rate

Answer 9

The number of comments per post on a social media channel.

Question 10

Dashboard

Answer 10

A Web page made up of a collection of panels that present different information.

Question 11

Distribution

Answer 11

The number of places a particular content item is made available.

Question 12

Exposure

Answer 12

The potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content.

Question 13

Freemium

Answer 13

When a game or other software is provided for free with limited features and additional features cost money.

Question 14

Freqency

Answer 14

The number of times within a certain period that a particular content item is published in the media.

Question 15

Immediacy

Answer 15

Indicates how fast content is created and distributed

Question 16

Hashtag

Answer 16

A keyword tag that uses a hash symbol as a prefix

Question 17

Impression

Answer 17

The number of times a piece of content is displayed.

Question 18

Influencer

Answer 18

A social media user who has the power to sway or persuade others.

Question 19

Javascript

Answer 19

A programming language used on Web pages to make them interactive.

Question 20

Instant Messaging

Answer 20

Program or mobile app that allows real-time or delayed communication between users.

Question 21

Live chat

Answer 21

Program or mobile app that allows real-time communication between online users.

Question 22

Metadata

Answer 22

information that describes other data.

Question 23

Live streaming

Answer 23

The process of broadcasting live video or audio over the Internet to an audience.

Question 24

Mashup

Answer 24

A Web page that integrates content and scripts from multiple Web sites to create new applications.

Question 25

Microblog

Answer 25

is similar to a blog, except it only allows users to send brief (usually 280 characters or fewer) messages.

Question 26

Nested Comments

Answer 26

are replies to individual comments and are posted directly under that comment

Question 27

Participant

Answer 27

27. is someone who often responds to the social media content posted by others.

Question 28

Permanence

Answer 28

refers to how long the content exists or can be accessed.