Lesson 4 Flashcards
Research process in test stage
Ableism
should be avoided by using words
The discrimination of and social prejudice against people with disabilities based on the belief that typical abilities are superior.
drop-off rate
KPI
is calculated by dividing the number of people who abandon their purchase by the total number of people who initiated it.
Conversion rates
KPI
are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period.
use of navigation vs search
KPI
Search lets users control their own actions and find things they are looking for; navigation attempts to guide users to their destination.
Trend identification
methodology of research plan
is the process of analyzing data over time to uncover patterns, changes, and shifts in behavior or patterns that could indicate a direction of change or development.
The Net Promoter Score (NPS)
a measure of how loyal users will be to your product or service. The NPS measures the likelihood that a user would recommend your product to a friend or colleague.
Would you recommend this product to a friend or colleague?
Unmoderated usability study
participants go through the instructions, tasks, and questions on their own without a moderator.
AAC device
augmentative and alternative communication device
A tablet or laptop that helps someone with a speech or language impairment to communicate.
vulnerable populations
Groups of people who have limited ability to provide their consent or have special privacy concerns
Moderated usability studies
It has a person, known as a moderator, guide participants through the study in real time.
Hawthorne effect
describes how people tend to act differently when they know they’re being watched. People often work harder or perform better when they know they are participants in a research study or experiment.
Affinity
a feeling of like-minded mess or compatibility towards something or someone
Affinity diagram
a method of synthesizing that organizes data into groups with common themes or relationships
Project background
provides a description about the background of the study, including why the insights were needed and what impact they will have on decisions being made
Design critique session
A planned period of time where UX designers present their work to team members and listen to feedback
Design system
A series of reusable visual elements and guidelines that allow teams to design
and develop a product following predetermined standards
Dividers
A method of containment that uses single lines to separate sections of a page
Foundational research
Helps designers understand why or if they should build the product and to better understand the user problem they are trying to solve
Friendliness bias
The tendency of people to agree with those they like in order to maintain a non-confrontational conversation
Insight
An observation about people that helps you understand the user or their needs from a
new perspective
Personally Identifiable information (PII)
Specific details that could be used to identify a user
Research report
A document with fewer visuals containing the same information as a presentation to share and promote insights
Research study
A step-by-step examination of a group of users and their needs, which adds realistic context to the design process
Time on task
The amount of time it takes for a user to complete a task
