Lesson 1 Module 3 and 4

Question 1

Design sprint

Answer 1

A time-bound process, with five phases typically spread over 5 full 8-hour days.

Question 2

Design sprint goal

Answer 2

Solve a critical design challenge through designing prototyping, and testing ideas with users.

Question 3

Benefits of design sprints

Answer 3

It’s all about the user
Value every person in the room
The best ideas rise to the top
Time to focus
Lowers risks (feedbacks)
Versatile scheduling (restart from any steps)

Question 4

Sprint brief

Answer 4

A document that you share with all your attendees to help them prepare for the sprint.

Question 5

Retrospective

Answer 5

A collaborative critique of the team’s design sprint.

Question 6

Define

Answer 6

The phase of design thinking that involves leveraging the insights gained during the empathize phase to identify the problem you’ll solve with your design.

Question 7

Design thinking

Answer 7

A UX design framework that focuses on the user throughout all five phases: empathize, define, ideate, prototype, and test.

Question 8

Sprint Brief

Answer 8

A document that you share with all your attendees to help them prepare for the sprint

Question 9

UX research

Answer 9

Focuses on understanding user behaviors, needs and motivations through observation and feedback.

Question 10

Foundational research (brainstorm)

Answer 10

What should we build?
What are the user problems?
How can we solve them?
Am I aware of my own biases, and am I able to filter them as I do research?

Question 11

Design research (design)

Answer 11

How should we build it?
How was it easy or difficult to use? Why?

Question 12

Post-launch research (launch)

Answer 12

Did we succeed?
How was the user experience the product?

Question 13

A/B testing

Answer 13

A research method that evaluates and compares two different aspects of a product to discover which of them is most effective.

Question 14

Cafe or guerrilla studies

Answer 14

A research method where user feedback is gathered by taking a design or prototype into the public domain and asking passersby for their thoughts.

Question 15

Card sorting

Answer 15

A research method that instructs study participants to sort individual labels written on notecards into categories that make sense to them.

Question 16

Intercepts

Answer 16

A research method that gathers on-site feedback from users as they engage in the activities being researched. It is often considered a subset of field research. It can provide quick, high-level feedback.

Question 17

Logs analysis

Answer 17

A research method used to evaluate recordings of users while they interact with your design, tools, etc.

Question 18

Primary research

Answer 18

research you conduct yourself

Question 19

Secondary research

Answer 19

Research that uses information someone else has put together.

Question 20

Quantitative research

Answer 20

Focuses on data that can be gathered by counting or measuring. (survey, how much and how many)

Question 21

Qualitative research

Answer 21

Focuses on observations about why and how things happen. (interview, why and how it happens)

Question 22

Usability study

Answer 22

A technique to evaluate a product by testing it on users

Question 23

Confirmation bias

Answer 23

Occurs when you start looking for evidence to prove a hypothesis you have.

Question 24

False consensus bias

Answer 24

Overestimate the number of people who will agree with our idea or design.

Question 25

Recency bias

Answer 25

It’s easiest to remember the last thing you heard.

Question 26

Primacy bias

Answer 26

Remember the first participant most strongly.

Question 27

Implicit bias (unconscious bias)

Answer 27

The collection of attitudes and stereotypes we associate to people without our conscious knowledge.

Question 28

Sunk cost fallacy

Answer 28

The deeper we get into a project we’ve invested in, the harder it is to change course. 沉没成本

Question 29

some broad indications to look out for Bias

Answer 29

• When the same, or similar, anecdotes are repeatedly referenced, with little evidence that this is a common issue.
• A pattern where the same research methods are continuously being used with the same group of participants.
• When broad assumptions are being made or declared a pattern, without quantitative evidence.
• Always receiving one-directional feedback, such as overly positive or overly negative.
• If external or environmental factors are disregarded when faced with a problem, and focus is solely placed on an individual
  Only paying attention to data or anecdotes which confirm opinions, rather than seeing the whole picture

Question 30

Implicit Association Test (IAT)

Answer 30

Created by researchers at Harvard University. In this test you will explore one way of thinking about biases that can help you be more inclusive as you develop your skills in design-thinking. The IAT uses data collected by each individual who takes the test to try to understand bias from a larger societal view. It should be used in conjunction with other strategies to help you build a foundation for understanding and recognizing bias.