Lesson 3 Flashcards
Create low-fidelity prototype and understand ethical design
Storyboard
A series of panels or frames that visually describe and explore a user’s experience with a product
Wireframe
A basic outline of a digital experience, like an app or website
Fidelity
How closely a design matches the look and feel of the final product
Big Picture Storyboard
A series of visually rendered panels that focus on the user’s experience
Close-up storyboard
A series of visually rendered panels that focus on the product
Forced continuity
The practice of charging a user for a membership without a warning or a reminder.
Sneak into basket
When a user has to remove an item from their cart if they don’t want to buy it, which is an extra step that could be easily missed.
Hidden cost
Hidden or unexpected charges in the user’s cart that are not revealed until the end of the checkout process.
Confirmshaming
When users are made to feel guilty when they opt out of something.
Urgency (deceptive patterns)
Attempting to convince users to purchase an item before they run out of time and miss today’s “amazing” price.
Scarcity
When a website makes users very aware of the limited number of items in stock.
Implicit biases
The collection of attitudes and stereotypes we associate with people without our conscious knowledge.
Lorem ipsum
Meaningless placeholder text written in Latin that you can use to show where content will go and how a page will be laid out
Close-up storyboard
A series of visually rendered panels that focus on the product.
Common region
The principle that elements located within the same area are perceived to be grouped together
Big picture storyboard
A series of visually rendered panels that focus on the user’s experience.
Proximity
The principle that elements that are close together appear to be more related than things that are spaced farther apart
Similarity
The principle that elements that look similar are perceived to have the same function
