Lesson 2

Question 1

WYSIWYG

Answer 1

What you see is what you get

Question 2

Screener survey

Answer 2

a detailed list of questions that helps researchers determine if potential participants meet the requirements of the research study

Question 3

Representative sample

Answer 3

a subset of the target population that seeks to accurately reflect the characteristics of the larger group

Question 4

Personal brand

Answer 4

The way in which your personality, unique skills, and values as a designer intersect with your public persona

Question 5

Navigation

Answer 5

The way users get from page to page on a website.

Question 6

Pain points

Answer 6

UX issues that frustrate the user and block the user from getting what they need

Question 7

Personal brand

Answer 7

The way in which your personality, unique skills, and values as a designer intersect with your public persona

Question 8

Personas

Answer 8

Fictional users whose goals and characteristics represent the needs of a larger group of users.

Question 9

Screener survey

Answer 9

A detailed list of questions that helps researchers determine if potential participants meet the requirements of the research study.

Question 10

User group

Answer 10

A set of people who have similar interests, goals, or concerns

Question 11

Case study

Answer 11

Leads the user through your design process from the beginning to the end

Question 12

Aggregated empathy maps

Answer 12

Represent a visualization of everything designers know about an entire user segment or group of similar users.

Question 13

Non-disclosure agreement

Answer 13

A contract an employee might sign when working with a business, in which they agree not to share sensitive information

Question 14

demographic information of users

Answer 14

Location
Age
Education level
Occupation
Household or family composition
Goals
Frustrations
Mental and/or physical abilities
Gender
Race
Other additional key personal identifiers

Question 15

User Story

Answer 15

a fictional one-sentence story told from the persona’s point of view to inspire and inform design decisions

Question 16

Edge case

Answer 16

a rare situation or unexpected problem that interrupts a standard user experience.

Question 17

Curb-cut effect

Answer 17

a phenomenon that describes how products and policies designed for people with disabilities often end up helping everyone.

Question 18

Problem Statement

Answer 18

it summarizes who the user is, what they need from a design, and why. template:
[Name of user persona] is a [type of user] who needs [type of user experience] because [benefits of user experience].

Question 19

The human factor

Answer 19

Describes the range of variables humans bring to their product interactions.

Question 20

Common human factors that inform design

Answer 20

impatience
limited memory
needing analogies
limited concentration
changes in need
Needing motivation
Prejudices
Fears
Making Errors
Misjudgement

Question 21

Mental models

Answer 21

Internal maps that allow humans to predict how something will work

Question 22

Von Restorff effect
(Isolation effect)

Answer 22

when multiple, similar objects are present, the one that differs from the rest is most likely to be remembered.

Question 23

Serial position effect

Answer 23

When people are given a list of items, they are more likely to remember the first few and the last few, while the items in the middle tend to blur.

Question 24

Hick’s Law

Answer 24

The more options a user has, the longer it takes for them to make a decision.

Question 25

Call-to-action
(CTA)

Answer 25

A visual prompt that tells the user to take action

Question 26

Hypothesis statement

Answer 26

our best educated guess on what we think the solution to a design problem might be.

Question 27

Value proposition

Answer 27

The reason why a consumer should use a product or service

Question 28

Feedback loops

Answer 28

The outcome a user gets at the end of a process